March 13-14, 2003
The Wyndham City Center Hotel
1143 New Hampshire Avenue, NW, Washington, DC

Theme

WRI's sixth annual Sustainable Enterprise Summit showcased leading corporations and strategic partnerships that transform vague concepts of sustainability into concrete actions. The conference focused specifically on actions that support new "green" markets and that train business leaders to manage for sustainability. WRI introduced a new feature to the structure of this year's Summit; many of the sessions were supplemented by tools sessions that were designed to equip participants with "take-home" actionable strategies for implementing sustainability in their corporations.

Keynotes

Senator Jon Corzine (D-NJ), former CEO, Goldman Sachs

Randy Overbey, President, Energy Division, Alcoa, Inc.

David Batstone, Author, "Saving the Corporate Soul"

Agenda

THURSDAY, MARCH 13

8:00-9:00 am
Registration and Continental Breakfast

9:00-9:15 am
Opening Remarks
Elizabeth Cook, Director, Sustainable Enterprise Program, WRI Remarks

9:15-10:30 am
Chairman's Roundtable Discussion
WRI Board of Directors:
William D. Ruckelshaus, Strategic Director, Madrona Venture Group
José María Figueres, Managing Director, Center for the Global Agenda, World Economic Forum
David Gergen, John F. Kennedy School of Government
C. K. Prahalad, University of Michigan Business School

Join WRI's Board Chairman Bill Ruckelshaus as he moderates a discussion on pathbreaking examples of corporate sustainability in industrialized and developing country markets. Hear about landmark successes of the past and engage in a dialogue on what even greater achievements would look like in the future.

10:30-11:15 am
Corporate Keynote
Randy Overbey, President, Energy Division, Alcoa, Inc
Remarks

11:15-11:45 am
Break

11:45-1:00 pm
Morning Concurrent Sessions
1, 2 & 3

1- Building the Green Power Marketplace
Moderator: Craig Hanson, Associate, Sustainable Enterprise Program, WRI PowerPoint
Speakers:
Pam Maines, Director, Sales and Marketing, Performance Management Group, PEPCO Energy Services PowerPoint
Chris Hunter, Energy Manager, Europe, Worldwide Engineering and Real Estate, Johnson & Johnson PowerPoint
Dave Rapport, Northern Power Systems and Managing Partner, New Energy Capital PowerPoint

Hear about building the green power marketplace from the perspectives of a major corporate energy user, a large energy services company, and a leading renewable energy developer. Learn about the business case for green power and about emerging renewable energy products for commercial and industrial enterprises.

2- Tapping Into Carbon Markets
Moderator: Shehnaz Atcha, Program Manager, Energy Wise India, Global Environment Team, The Louis Berger Group PowerPoint
Speakers:
Veronique Bishop, Principal Finance Specialist, Prototype Carbon Fund, World Bank
Janet Ranganathan, Senior Associate, WRI
Richard Rosenzweig, Managing Director, Natsource, LLC
Robert Routliffe, Manager, Greenhouse Gas Emissions Trading, DuPont

When properly designed and implemented, market based instruments, such as trading programs, allow any desired level of pollution abatement to be realized at the lowest overall cost to society. This panel will address the structures and strategies required to create a robust carbon market that involves multiple sectors of the economy. We will review the development of mandatory and voluntary carbon markets worldwide, the requirements for creating an international market for carbon offsets, and the process by which companies become a buyers and sellers of carbon credits.

3- Corporate Venturing in Emerging Markets
Moderator: Luiz Ros, Director, New Ventures, Sustainable Enterprise Program, WRI
Speakers:
Hal Brill, President, Natural Investment Services, Inc. PowerPoint
Philippe Pommez, Vice President, Natura Cosmeticos, S.A. PowerPoint
Peter Zollinger, Executive Director, SustainAbility PowerPoint

This panel will provide the audience with examples of how sustainability has real relevance in emerging markets as speakers will present the business case for sustainability in Asia, Africa and Latin America. We will review practical steps companies can follow in the implementation of sustainable activities and strategies. Natura, a Brazilian enterprise and the largest cosmetic company in South America, will present how they use biodiversity as a business growth strategy.

1:00-2:15 pm
Lunch

2:15-3:30 pm
Afternoon Concurrent Sessions 1,2,3 & 4

1- Policy as a Market Accelerator -Panel Discussion
Session Leaders: Rick Bunch, Director, Business Education, Sustainable Enterprise Program, WRI
Katherine DiMatteo, Executive Director, Organic Trade Association PowerPoint
Jeffrey Hollender, CEO, Seventh Generation PowerPoint
John Mandyck, Vice President, Government and International Relations, Carrier Corporation PowerPoint

A growing number of regulators, companies, and non-governmental organizations advocate flexible, practical strategies for environmental management that build upon the existing regulatory frameworks and create momentum for innovation. This session will examine recent developments in the use of policy to establish or strengthen markets for environmental goods and services.

2- Developing Sustainability Strategies - Tools Session
Session Leader: Matthew Arnold, Senior Fellow, Sustainable Enterprise Program, WRI

Winning competitive business strategies are created from superior understanding of future trends and of market uncertainties. Experience first-hand how leading companies have used "Tomorrow's Markets: Global Trends and Their Implications for Business", the WRI-UNEP-WBCSD publication on global trends, to stimulate long-term planning and to communicate the business value of environmentally and socially sustainable growth.

3- Tapping Into Carbon Markets - Tools Session
Session Leaders: Pankaj Bhatia, Associate, Sustainable Enterprise Program, WRI PowerPoint
Franklyn A. Ericson, Manager Environmental Operations & Central Services, S.C. Johnson and Son, Inc. PowerPoint

In this supplement to the morning panel on Carbon Markets, find out how to develop a corporate GHG emissions inventory that can be used for many different applications including, setting reduction targets, reporting to registries and participating in emissions trading schemes.

4- Building the Green Power Marketplace-Tools Session
Session Leaders: Craig Hanson, Senior Associate, WRI PowerPoint
Shehnaz Atcha, The Louis Berger Group PowerPoint
Duncan Austin, Senior Associate, Sustainable Enterprise Program, WRI PowerPoint

In this supplement to the morning panel on the same topic, learn about innovative tools that corporations are using to identify and evaluate attractive green power opportunities.

3:30-4:00 pm
Break

4:00-4:45 pm
Keynote
David Batstone, Author, "Saving the Corporate Soul", a founding editor of Business 2.0 Magazine While Mr. Batstone's keynote remarks were not transcribed, the following interview includes a very similar message and content.

5:30-7:30 pm
Reception at Grillfish Restaurant
1220 New Hampshire Avenue, NW

FRIDAY, MARCH 14

8:00-8:30 am
Breakfast

8:30-9:45 am
Keynote
Sen. Jon Corzine (D-NJ), Former CEO, Goldman Sachs

Developing Individual and Organizational Leadership for Sustainable Business
Moderator: Rick Bunch, Director, Business Education, Sustainable Enterprise Program, WRI
Speakers:
Matthew Arnold, Senior Fellow, WRI
Gib Hedstrom, Member of the Management Group, PA Consulting
Dawn G. Rittenhouse, Director, Sustainable Development, DuPont

What are the most effective strategies for creating a culture of leadership for sustainaibilty in an organization? Panelists will describe the positive outcomes and the challenges of several approaches, including identification and recruitment of new employees, sustainability awards programs, converting top executives and board members, and aligning public policy advocacy with an organization's sustainability efforts.

9:45-10:00am
Break

10:00-11:00am
Concurrent Tools Sessions
1 & 2

1- Inviting Outsiders In
Session Leaders: Jonathan Lash, President, WRI
David T. Buzzelli, Retired VP and Director, The Dow Chemical Company and WRI Board Member
Linda Greer, Senior Scientist, Natural Resources Defense Council
Janet Ranganathan, Senior Associate, WRI

Civil society has a growing influence on business; well-organized, media- savvy NGOs can mount campaigns that damage corporate reputation and competitive positioning. Businesses must therefore engage stakeholders to identify and address environmental and social concerns before they become major issues. Active engagement with key stakeholders can also help drive product and service innovation, reduce legal liabilities, improve business strategy, and ultimately protect the license to operate. This session will explore how companies have worked with stakeholders to address environmental challenges. Representatives will talk about the successes, failures, and the overall value of engagement. Panelists will also offer tools for other companies thinking about designing effective stakeholder engagement models.

2- The Power of Internal Sustainability Awards: How to Design a Program that Motivates Innovation
Session Leaders:
Dawn G. Rittenhouse, Director, Sustainable Development, DuPont PowerPoint
Diana Lyon, Program Director, Corporate Environmental Affairs, IBM Corporation PowerPoint

While many companies have embraced sustainability as a key operating principle, few can claim success in integrating the concept into standard business practice throughout their business units. Learn how to design an incentive program that rewards employees who deliver exceptional business, environment, and social results. The session will also review design features that successfully diffuse learning across the organization and maximize external benefits.Learn how to design an incentive program that rewards employees who deliver exceptional business, environment, and social results. This session will also review design features that successfully diffuse learning across the organization and maximize external benefits

11:00-11:15 am
Break

11:15-12:15 pm
Closing Plenary: Building Public Trust
Moderator: Elizabeth Cook, Director, Sustainable Enterprise Program, WRI
Speakers:
David Batstone, Author "Saving the Corporate Soul", a founding editor of Business 2.0 Magazine
James Harmon, Chairman, Harmon and Company, LLC
Yolanda Kakabadse, President, World Conservation Union (IUCN) and WRI Board Member

Engage in a dialogue with members of WRI's Board of Directors and other public leaders on how their constituencies view corporations and what it would take to turn negative perceptions around.

12:15-12:30 pm
Concluding Remarks
Jonathan Lash, President, WRI

For more than a decade, WRI's Sustainable Enterprise Program has harnessed the power of business to create profitable solutions to environment and development challenges.

For more information on the Sustainable Enterprise Program click here, or visit WRI Summit for information on last year's Summit events.