: MTV Promotes Global Warming Awareness ( )

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MTV Promotes Global Warming Awareness

MTV is airing a 30-second promotional spot to raise awareness about global warming. The spots feature musicians from Blackalicious, Rusted Root, Death Cab for Cutie, Matisyahu and others, and urge fans to take action to stop global warming.

WRI collaborated with MTV, Natural Resources Defence Council, and StopGlobalWarming.org to develop the promotions. "We all have a stake in doing something about climate change, and we have to act on the right information," said WRI Managing Director Paul Faeth, who helped brief musicians at Bonnaroo this summer. "This partnership with MTV helps us get the facts to an important audience."

Watch the behind-the-scenes video on producing the spot, or read the press release.

These features and the accompanying materials may be freely reproduced provided they are credited to WRI Features. Managing Editor: Peter Denton.

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