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For more information, journalists can contact:
Nate Kommers, media officer, +1(202)729-7736, nkommers@wri.org
Paul Mackie, senior media officer, +1(202) 729-7684, pmackie@wri.org
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MEDIA ADVISORY: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid |
What |
IFC and WRI invite you to the launch of
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid. |
When |
Monday, March 19, 2007
11:00 a.m. - 1:00 p.m.
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Where |
IFC Auditorium
2121 Pennsylvania Ave. NW, Washington, DC
(Entrance on K Street between 21st and 22nd, photo ID required) |
Who |
Speakers:
- C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy, Stephen M. Ross School of Business, University of Michigan
- Nariman Behravesh, Executive Vice President and Chief Economist, Global Insight, Inc.
- Jonathan Lash, President, World Resources Institute
- Michael Klein, World Bank/IFC Vice President for Financial and Private Sector Development and IFC Chief Economist
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Why |
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid report measures for the first time the size of markets at the "base of the pyramid" -- people with less than $3,000 a year—using data from household surveys. Previous discussions of these markets have relied on business case studies and rough estimates of market size. The report presents a detailed, global economic portrait of these markets by providing a consistent, cross-country set of baseline data, such as recorded incomes and expenditures by region, country, sector, and urban or rural location. It complements the data with an overview of sector-specific business strategies from successful enterprises operating in these markets. |
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To RSVP or for media queries and embargoed interviews with the report team, please contact:
For more information or to download a copy of the report, please visit: http://www.wri.org/thenext4billion or http://rru.worldbank.org/thenext4billion. Note: The Web sites will be live as soon as the embargo lifts on March 19, 2007, at 11:00 a.m. EST. |
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The World Resources Institute (http://www.wri.org/)
is an environmental think tank that goes beyond research to create practical ways to protect the Earth and improve people's lives. For information on WRI events, publications, research projects and experts, contact: Nate Kommers, Media Officer, +1(202)729-7736, nkommers@wri.org.
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