 |
Africa: BOP spending and population (% of BOP total).
"Low income" is not "no income".
See related story: A BOP Portrait
Download/view larger version:
next4billion_ov18a_africa.gif
18 KB
|
 |
Asia: BOP spending and population (% of BOP total).
This analysis highlights differences between traditional development approach — focused on the very poor, less than $1/day — and market-based approach focused on the entire BOP
See related story: A BOP Portrait
Download/view larger version:
next4billion_ov18b_asia.gif
18 KB
|
 |
BOP market - $5 trillion: Total by income segment.
Four billion people form the base of the economic pyramid (BOP) -- those with annual incomes below $3,000 (in local purchasing power).
See related story: The Next 4 Billion: Executive Summary
Download/view larger version:
next4billion_ov13_bopmarket.gif
9 KB
|
 |
BOP market by income segment: Africa - $429 billion.
The African BOP includes 486 million people in 22 surveyed counties -- 95 percent of the population in those countries.
See related story: Growing interest, growing success in BOP markets
Download/view larger version:
next4billion_ov19d_africa.gif
14 KB
|
 |
BOP market by income segment: Asia - $3,470 billion.
The BOP market in Asia (including the Middle East) is by far the largest: 2.86 billion people in 19 surveyed countries, with an aggregate income of $3.47 trillion.
See related story: Growing interest, growing success in BOP markets
Download/view larger version:
next4billion_ov19a_asia.gif
14 KB
|
 |
BOP market by income segment: Eastern Europe -$458 billion.
The BOP market in Eastern Europe is $458 billion and includes 254 million people in 28 surveyed countries, 64 percent of the region's population with 36 percent of the region’s aggregate income.
See related story: Growing interest, growing success in BOP markets
Download/view larger version:
next4billion_ov19b_europe.gif
15 KB
|
 |
BOP Market by income segment: Latin America and the Caribbean - $509 billion.
In Latin America the BOP market is $509 billion and includes 360 million people, 70 percent of the population in the 21 countries surveyed.
See related story: Growing interest, growing success in BOP markets
Download/view larger version:
next4billion_ov19c_lacarib.gif
17 KB
|
 |
BOP spending on Information and Communication Technology (ICT).
Those in the BOP cannot join the global economy, and benefit from it, until they are connected to it. There is demand for such connections and a willingness to pay -- because the value proposition, for someone without connectivity, is compelling.
See related story: BOP business strategies that work
Download/view larger version:
next4billion_ict43_spending.gif
23 KB
|
 |
Brazil: Total BOP ICT spending by income segment.
In Brazil, the BOP market for ICT is 97 percent urban, and average annual spending by urban BOP households ($203) is seven times that spent by rural BOP households.
See related story: A BOP Portrait
Download/view larger version:
next4billion_ict48a_brazil.gif
15 KB
|
 |
Cameroon: Urban and rural BOP spending on Information and Communications Technology (ICT).
In Cameroon, the ratio of average household ICT spending in the BOP3000 income segment to that in the BOP1000 segment is 27:1.
See related story: Taking a market-based approach to poverty reduction
Download/view larger version:
next4billion_ov31a_cameroon.gif
18 KB
|
 |
Cameroon: Urban and rural spending on health.
The median of annual BOP per household spending on health for Cameroon is $33.89.
See related story: Taking a market-based approach to poverty reduction
Download/view larger version:
next4billion_ov31b_cameroon.gif
18 KB
|
 |
Cameroon: Urban and rural spending on transportation.
The BOP share of transportation spending is consistently high in Africa.
See related story: Taking a market-based approach to poverty reduction
Download/view larger version:
next4billion_ov31c_cameroon.gif
20 KB
|
 |
Estimated BOP market by sector: $5 trillion.
Sector markets for the 4 billion BOP consumers range widely in size.
See related story: What BOP markets look like
Download/view larger version:
next4billion_ov29_estimate.gif
76 KB
|
 |
India: Total BOP ICT spending by income segment.
India’s BOP market for ICT is 51 percent urban, with urban BOP households outspending rural ones 3:1.
See related story: A BOP Portrait
Download/view larger version:
next4billion_ict48b_india.gif
16 KB
|
 |
Mexico - sector shares vary with income: Share of sector spending indxed to the share of the poorest segment.
In Mexico, the BOP constitutes 75 percent of the population, representing aggregate income of $105 billion. Spending patterns show latent demand in the areas of information technology and transportation.
See related story: The Next 4 Billion: Executive Summary
Download/view larger version:
next4billion_ov14_mexico.gif
17 KB
|
 |
Nigeria: Total spending by income segment.
The composition of BOP markets differs markedly across countries. Some, like Nigeria's, are concentrated in the lowest income segments of the BOP.
See related story: Taking a market-based approach to poverty reduction
Download/view larger version:
next4billion_ov15a_nigeria.gif
14 KB
|
 |
Russia: profile of total ICT spending and ICT household spending by income segment (Average household spending on ICT $53).
In Eastern Europe and Latin America all measured countries show a top-heavy BOP spending pattern, illustrated here by Russia. Russia is a BOP market leader in ICT spending in Eastern Europe: $1.4 billion, 35 percent of the total market.
See related story: Moving toward a more hospitable environment for business
Download/view larger version:
next4billion_ov30b_russia.gif
21 KB
|
 |
South Africa: Profile of total ICT spending and ICT household spending by income segment (Average household spending on ICT $109).
In South Africa more than half the traffic on Vodacom’s mobile network in 2004 came not from its 8 million subscribers but from 4,400 entrepreneur-owned phone shops where customers rent access to phones by the minute.
See related story: Moving toward a more hospitable environment for business
Download/view larger version:
next4billion_ov30a_safrica.gif
23 KB
|
 |
Ukraine: Total BOP spending by income segment.
The composition of BOP markets differs markedly across countries. Some, like those in the Ukraine, are concentrated in the upper income segments of the BOP.
See related story: Taking a market-based approach to poverty reduction
Download/view larger version:
next4billion_ov15b_ukraine.gif
14 KB
|
